McDonald's to patent . . . THE SANDWICH

It never fails - EVERY TIME I think that corporate lawyers can't dream up anything more absurd than they already have, they prove, unequivocally, that I lack the gift of diabolical imagination.

McDonald's wants to own the rights to how a sandwich is made. The fast-food chain has applied for a patent relating to the 'method and apparatus' used to prepare the snack.

The burger company says owning the 'intellectual property rights' would help its hot deli sandwiches look and taste the same at all of its restaurants.

Harmless, right? WRONG.

These people are CORPORATE CONTROL FREAKS.

They won't stop until EVERYTHING is under their control.

It also wants to cut down on the time needed to put together a sandwich, thought to have been dreamt up by the Earl of Sandwich in 1762.

They want us to pay royalties to them because some ham in the 18th century was too lazy to make a hot meal???

The 55-page patent, which has been filed in the US and Europe, covers the 'simultaneous toasting of a bread component'.

Garnishes of lettuce, onions and tomatoes, as well as salt, pepper and ketchup, are inserted into a cavity in a 'sandwich delivery tool'.

The 'bread component' is placed over the cavity and the assembly tool is inverted to tip out the contents. Finally, the filling is placed in the 'bread component'.

It explains: 'Often the sandwich filling is the source of the name of the sandwich; for example, ham sandwich.'

Lawrence Smith-Higgins, of the UK Patent Office, said: 'McDonald's or anyone else cannot get retrospective exclusive rights to making a sandwich.

Tell us something we don't already know.

How on earth would they enforce such a ridiculous patent anyway?

Station police at peoples' homes to watch for cheaters trying to make one in the middle of the night without paying royalties???

'They might have a novel device, but it could be quite easy for someone to make a sandwich in a similar way without infringing their claims.'

McDonald's said: 'These applications are not intended to prevent anyone from using previous methods for making sandwiches.'

Good grief. Reminds me of the joker who wanted to patent gravity.

Kudos to Jason for digging it.

Posted in Submitted by qrswave on Thu, 2006-11-30 05:54.

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McDonalds will be able to patent the sandwich because they contribute to politicians/judges/lawyers. In America, corporations and gov't are merely quid-pro-quo whorehouses sold to the highest bidder. When the gov't needs illegal wire-taps, Verizon and Sprint allow them secret rooms to listen in on calls. When Haliburton (and KBR) need more revenue, the gov't hands out no-bid contracts. When the gov't dislikes literature, Amazon and Wikipedia ban the book "America Deceived".America Deceived (book) We The People have had our gov't sold out from beneath us.

Anonymous | Thu, 2006-11-30 06:41

Comedian Blackadder has a skit where he notes that the first name of the Earl of Sandwich was Gerald. Except for some quirk of history we could all be packing our lunch boxes with rounds of geralds.

Anonymous | Thu, 2006-11-30 07:26

Might be stupid... but not nearly as scary as Monsanto trying to patent a "pig" (among other things). Thats right - a pig! See greenpeace.org/international/news/monsanto-pig-patent-111

Anonymous | Thu, 2006-11-30 11:29

Wow ! Does this mean I can patent the vomit I produce every time I even so much as think of eating at McDonalds ? I could sell it exclusively in novelty shops all over the world, as NO-FAKE PUKE ! Just imagine how pukin' rich I'll be when I hit over ONE MILLION SERVED ! Great Idea !------ Thanks, Ronald McDonald

Anonymous | Thu, 2006-11-30 13:58

you could then demand royalties from other people who puke, in turn forcing even more people to puke once becoming aware your audacious claims. The ensuing pukefest certainly would entice even more people to follow suit. My, that's an excellent business scheme, somebody get me a lawyer! And tell my broker to buy shares in barf-bag manufacturers.

Oh, and before anyone wonders. The "intellectual property rights" on puke are of course only secured to ensure that puke "look and taste the same" everywhere. I promise.

Anonymous | Thu, 2006-11-30 17:12

And should the McDonalds people be successful, I'll pursue some of my own patent ideas;

I have developed a chemical method of rapid oxidization which produces useful quantities of heat from any carboniferous material (such as wood or coal). I call this "Fire"

Also on the drawing board, a mechanical aid to locomotion consisting of a low-friction circular load-bearing member rotating around a fixed shaft. I call this the "Wheel."

Anyone using either of these devices will in future have to pay me hefty royalties. I understand McDonald's grills their "sandwiches" on a surface heated with a variation of my "Fire" principle, so they can expect to hear from my attorney shortly.

Anonymous | Fri, 2006-12-01 06:56

you're pretty good at bullshitting yourself!

Laughing

qrswave | Fri, 2006-12-01 07:07

This is going to be great. I would dearly love to be the person who takes on McDonalds in the courtroom over this piece of tom-foolery.
Bring it on I say, and I'll show you how to use Lawyers for the meat in that same sandwich.
Judge Bluey

Anonymous | Sat, 2006-12-02 09:09

welcome, your honor!

Laughing

I'm not licensed just yet but I'd be happy to argue the case on behalf of sandwich makers (and eaters) across America.

qrswave | Sat, 2006-12-02 09:46

On the Docket for the Uninitiated Plaintiff: The culmination of Standard Operative Procedure for "simultaneous toasting of a bread component", in the Manuals of the Echelons of Kroc, is a singular phenomenon known as "proper caramelization" of the buns, which process it may be advisable to ascertain if it is already duly patented, should you decide to proceed with this litigation. In any event, pursuant to a proper assignation of this specific process to any parties which may or may not be deemed by any jury to already be "completely toasted", and forthwith, an attempted resolution of any matters bearing on ultimate proprietary rights pertaining to aforementioned "Sandwich", may result in a mistrial. In which case, and depending largely on how brown your buns already are, it may not be advisable to sit, on this steaming Kroc of ----......Judicially Yours, Alberto 'Speedy' Gonzales.

Anonymous | Sat, 2006-12-02 11:11

well welll well, another poisonous idea, by McD. its not enough that they spread poison through their so called shamburgers, i feel sorry really to all the young kids devouring on plastic food, really shame, just try one day and order hamburger and take it the meat patty and try to smell and see whats inside, believe me that you are eating everything else but meat, which they claim 100% beef, but what the percentage of beef there is in it, not even 1% is meat.
even all the other sandwiches they are some kind of fake items in them, who knows whats in their chicken nuggets, that taste like chicken, shame shame. also these poisons are exported to the world. that makes me sick really, but who cares millions of people what happens to them as long as dollars are coming to home.

Anonymous | Mon, 2006-12-04 03:56

well welll well, another poisonous idea, by McD. its not enough that they spread poison through their so called shamburgers, i feel sorry really to all the young kids devouring on plastic food, really shame, just try one day and order hamburger and take it the meat patty and try to smell and see whats inside, believe me that you are eating everything else but meat, which they claim 100% beef, but what the percentage of beef there is in it, not even 1% is meat.
even all the other sandwiches they are some kind of fake items in them, who knows whats in their chicken nuggets, that taste like chicken, shame shame. also these poisons are exported to the world. that makes me sick really, but who cares millions of people what happens to them as long as dollars are coming to home.

Anonymous | Mon, 2006-12-04 04:41

this is absurd, then they copyright the word sandwich & force all those small businesses with sandwich in their names to change them.

I've read that McD's goes after anyone in business that uses "Mc" before their product as they have a copyright on that.

In the book "Brand Name Bullies" the author, David Bollier, says McDonald's "owns" 131 Words & Phrases.

humpty (not verified) | Fri, 2007-02-02 08:29

but, patents and copyrights are perhaps two of the most evil legal instruments on earth - even worse than MONEY.

In fact, MONEY is only evil when it is used fraudulently, or when it is commodified and interest is charged on it.

Otherwise, money can be an instrument of profound good because of the trade and cooperation it facilitates.

Patents and copyrights, on the other hand, are inherently evil - requiring as they do all of humanity to pay tribute to those who "created" the "intellectual property" they attach to - PURE EVIL.

qrswave | Fri, 2007-02-02 11:46

I don't think wither Patent or Copyright is evil. The Founders of this country felt that granting a monopoly for A LIMITED TIME in intellectual property would encourage the development of the same.

The limited monopoly creates a market. There would be no such market without it, save perhaps for live performance. And even live performances could then be copied and rebroadcast with no rights of remuneration to the creators.

Like all capitalism in this country, it is the lack of controls that leads to inequity.

Christopher Marlowe | Thu, 2007-04-12 22:44

It is of course not about the urgent need of protecting McDonald's unique "technology of burger flipping"! The ambition goes far beyond that: The ultimate goal is to accumulate so much economic and "legal" power that every consumer will be confronted with the fact that if he wants to eat he will have to pay royalties to Monsanto.

We have come further down that road than most people realize. We have court cases which ruled that organic farmers whose fields were polluted with Monsanto GM crops have been found to be in violation of the patent rights of Monsanto and thus had to pay compensation!

The principle of "the polluter pays" has been turned on its head and has become "the polluter must be compensated"!

Filing for patent protection of the pig (We remember that it was one of God's creations disseminated free of any and all licence fees, a kind of "freeware" to speak in current terms) is just a step in the direction of complete control of the world population. You can survive only for weeks without food.

All farming becomes more and more dependent on commercial input, the bio diversity is under threat, and the consequence is that in most countries it is not even possible any longer for farmers to retreat into subsistence farming to weather periods of economic crisis.

If we mean anything with our development assistance our first priority should be to enable poor people to survive in poverty. Now we are rather contributing to push the poor into misery and death. Is that really what we want? Is that why we promote bio fuels for the rich SUV owners of this world to compete for the same calories on which the survival of our fellow men and women's survival depend?

Made Brani | Fri, 2007-04-13 00:14

"The Founders of this country felt that granting a monopoly for A LIMITED TIME in intellectual property would encourage the development of the same."

The founders of this country had NO IDEA what they were unleashing on their nation when they drafted that clause.

And to assume otherwise is to assign to them an omniscience that did not exist.

Besides, with a little imagination, numerous other ways can be devised to fairly compensate artists and inventors for their WORK without taxing every single person on earth for the privilege of using each and every copy of it.

Industrialization and mass production has created economies of scale that turn what was originally meant to be fair compensation into one that is OBSCENE.

Artists - like anyone else on earth should be compensated for their LABOR - not their so-called "rights" in the knowledge they discovered.

To do otherwise is to assign to them a superhuman status that they do not deserve.

Moreover, in order to "protect" their so-called "right" to have everyone on earth pay them tribute - draconian laws must be enacted and enforced on an increasingly impoverished populace.

It's gotten so bad that the average person pays a good portion of their income in royalties alone to the various copyright and patentholders who have interests in the products they use.

This is in addition to the fees or "interest" we pay to bankers for the privilege of using our OWN money.

If we are going "around and around" on this subject it is because you do not or cannot imagine a world in which all knowledge flows freely and in which compensation is achieved not by monopolization and coercion, but by cooperation.

The price of products should not be whatever the market will bear - but, what the inventor or artist asks for in return for his LABOR from the outset.

---------------------------------------
"Money" has no value - people do.

qrswave | Fri, 2007-04-13 05:03

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