Israel's "Rebranding Campaign" for Israel
Israel From SourceWatch
Israel, according to the BBC country profile, was created as "the culmination of the Zionist movement, whose aim was a homeland for Jews scattered all over the world following the Diaspora. After the Nazi Holocaust, pressure grew for the international recognition of a Jewish state, and in 1948 Israel came into being." [1]
Rebranding Israel
"When the word 'Israel' is said outside its borders, we want it to invoke not fighting or soldiers, but a place that is desirable to visit and invest in, a place that preserves democratic ideals while struggling to exist," said Israeli Foreign Minister Tzipi Livni, during a September 2006 meeting with "public relations executives, branding specialists and diplomats" in Tel Aviv. Livni "recently put the image initiative on the government's agenda and will soon develop a budget for the program," according to the Israeli Consulate in New York's media and public affairs consul. [1]
"A staffer with the London-based global ad firm Saatchi and Saatchi is already working with the Israelis free of charge on the re-branding effort." British researcher and branding expert Simon Anholt "said his surveys show that Israel's image abroad is so bad that any re-branding campaign would be 'pointless,'" unless Israel is "'prepared to change its behavior' in the areas of international peace and security." He added, "The most useful thing Israel can do ... is stop wasting taxpayer money in a re-branding campaign." [2]
In early 2007 Elias Buchwald, a founder of Burson-Marsteller, ran a four-day training session for 17 high-level Israeli spokespersons from government agencies. The session was organized by 5W Public Relations, the American Jewish Congress and the Israeli Foreign Ministry.
"We want Americans to relate to Israel emotionally, not just impersonally," Buchwald said. "The point should be ‘Israel has what you like’ by using warm, evocative and colorful language."
Reporter Gary Rosenblatt summarized Buchwald's advice as "keep it short, make it direct, and no matter what the question, know beforehand what message you want to get across and stick with it." The media consul at the Israeli consulate in New York, David Saranga, described Israel's PR problem as being that "Americans miss the human face of Israel, they perceive of us as militaristic and very religious but they miss the lens of culture [and] education”. [3]
Promoting Israel Online
"Israel's official MySpace page was launched in January under the direction of officials from the Foreign Ministry," reported Gregory Levey on Salon.com in March 2007. "The MySpace page automatically greets visitors with a sleekly produced hip-hop song called 'Peace in the Middle,'" and "shows pictures of Israel's beaches, glitzy hotels and the Tel Aviv skyline." [4]
The MySpace page is part of the Israeli government's efforts "to reach out to young Americans" and "disarm the conflict-centric image so prevalent in the Western media."
The Israeli government also has its own blog, at www.isrealli.org, which (like the MySpace page) links to YouTube videos on "Israel's achievements in technology, medicine, business and entertainment," as well as Gay Pride Parades and "a lot of people wearing bikinis.
There is nobody wearing a military uniform in the videos, even though military service is compulsory for all Israelis after they turn 18," observed Levey. Israel's future online plans include a second blog run by Israel's Foreign Ministry, "devoted exclusively to politics," and "an Internet television station aimed at American evangelicals and other Christians." [5]
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Hmm, Israel wants to "rebrand" its image. Hmm, how could they do that?
How about stopping the ethnic cleansing campaign against the indigenous Palestinians?
How about no more preemptive wars of aggression against neighboring countries, like the upcoming ones Israel has planned for Lebanon and Syria?
How about stopping the Gaza blockade that is literally strangling to death the Palestinians?
How about stopping the MOSSAD's murderous assassinations of anyone Israel deems to be a threat?
How about stopping your internal security service, the Shin Bet, from torturing any and all of the over 11,000 Palestinians you're holding...w/o charges... including close to 1,000 kids?
How about... oh hell, forget it.
Israel, you can spend a lot of money and time polishing up that road apple you call the Jewish Zionist State of Israel, but no matter how much time, money and effort you expend, at the end of the day, you still have a big, smelly turd on your hands that's labeled "Israel."
You may say that it is logically impossible to create a positive image of something that does not deserve it, and if you try to all you will achieve is confusion and wasted money.
In general that is true: You cannot sell lemons telling the customers that they are sweet. Facts are the realities for ordinary people who know that lemons are not sweet.
However, it is not as simple as that in international politics. Power is part of the equation, including the power to deceive.
For the Khazari Israeli and their US apprentice servants it has become the challenge of their lives to use power to remove people's perception of reality as far as possible from the facts, to create their own "realities". The Bush administration by raw power "creates its own realities".
http://www.nytimes.com/2004/10/17/magazine/17BUSH.html
Therefore, defying normal, human logics it is not a waste of money to market the ugly and evil as the beautiful and good, it is a professional challenge for the Synagogue of Satan to take the Chutzpah to an entirely new level.
All what we can do is to fight for our fellow men and women's right to live with realities which are supported by facts. This website is one of the best opportunities to do that.
time and again I try to remind readers that the tools that establish and influence image and human perception are the most powerful weapons in the world.
this is because the source of all evil - Shaytun, or Satan - is the father of Deception.
In fact, that is literally his only weapon - he has no other power over us but the power to deceive us into doing his bidding.
We must be ever vigilant against his sinister machinations.
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"Money" has no value - people do.
Truth Seeker--us citizen taxes are now going to zion in the form of EUROS..over 2.5 billion with no interest, not counting all the interest we the US first citizens have to eventually pay..re--open the USS LIBERTY cover--up and expose these criminals for what they are treasonous...hang all the domestic supporters then the foreign state sponsors of terror..clean up this mess..